As a part of branding studies class, I branded an imaginary queer beauty salon called Womana. The salon serves customers of all kinds, shapes, races and genders. It provides them with services such as hair treatments and coloring, nail treatments, cosmetics, makeup and so on.

I wanted to give the salon a futuristic design, so I used a black backdrop with neon elements on top, presenting the salon’s different areas of expertise - hair, nails and makeup.

My presentation included some physical products for the salon - a hair color package, a business card, an envelope and so on.