For an advertising studies class, I made an advertising campaign for The Service Dog Training Center in Israel, which trains dogs to work or perform tasks to aid individuals with disabilities in their everyday life.

The aim of the campaign was to increase awareness about the organization, expose it to a wider audience and to potential customers and donors.

After a lot of thinking and brainstorming, I decided to portray service dogs as students who’ve graduated from college, and are now ready to get out there and help people.

The project was presented to the customer in a fun theatrical presentation in which I wore a graduation gown and cap. I wanted to convey the message of my project while making the people in the room smile and have a good time.